4Cs of Integrated Marketing Communications

Kotler's New 4C Marketing Mix for the Digital Economy 4c marketing mix The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 4cash 2541 The 4Cs in a marketing are is most often used in marketing communications This new

4club slot To understand the use of the 4Ps of Marketing, we need to know the 4Cs of Marketing 4C's of the marketing mix are; Customer Cost Convenience Communication